The CEO of Buzzfeed and a co-founder of The Huffington Post talks about his break with partisan journalism and how cute animals make us human.
There is no question that BuzzFeed and its founder Jonah Peretti are good at marketing. Pondering the future of making money selling ads, New York magazine asks this week: "Does BuzzFeed Know the Secret?" The answer, as Andrew Rice explains, is yes. But, then, so do you.
BuzzFeed founder Jonah Peretti doesn't mind if people are a little bit confused about the site's mix of LOL-friendly content and, more recently, political scooplets.
After hiring a serious journalist in Ben Smith as its editor-in-chief, BuzzFeed is getting a serious amount of money to back up his effort in churning out serious journalism from the site that got famous from aggregating LOLcats.
Buzzfeed co-founder Jonah Peretti played it pretty coy when we tracked him down to ask about how he lured veteran blogger Ben Smith startled to lead a new team of scoop-hungry journalists at fun-machine BuzzFeed.
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