The sponsor pushed out its latest Tiger Woods comeback ad last night on Facebook, where it's been shared more than 8,000 times, with messages of support and messages of disgust and general argument because, well, Nike's message is simple — and brazen.
Here's the most absurd parts about the couple's official confirmation of what the tabloids have been reporting for weeks: The awkward staged photos on their Facebook pages prominently feature mega-sponsorship deals.
In court, Oscar Pistorius remains innocent until proven guilty, but in the world of corporate branding the Olympic sprinter has already lost his case.
The walls continue to close in on Lance Armstrong as his biggest sponsor has ended their contract with him and he's stepping down as the head of the charitable foundation that bears his name.
Nike's new $315 shoe, the Lebron X Nike Plus, may not come out until this fall but the shoemaker is already issuing safety directives to retailers to prevent riots.
Today in sports: Bobby Petrino is a masterless coaching samurai once more, Drew Brees wants his money, and a pretty white horse might win the Kentucky Derby.
Today in sports: Kentucky's basketball coach swears he's not interested in a jump to the NBA, Sacramento's NBA future looks murky, and Jack the Georgetown bulldog gets an heir.
Today in sports: Reebok can't sell those Tim Tebow Jets jerseys, Bill Parcells is increasingly intrigued by the prospect of coaching the New Orleans Saints, and a French-speaking head rolls in Montreal.
Also: Nike is suing Reebok for selling "unauthorized" Tim Tebow Jets gear.
Today in sports: Jeremy Lin and Nike have agreed to extend his endorsement deal, the ACC's empty arena problem, and Maryland football coach Randy Edsall launches another pointless torpedo after a brief moment of clarity.
Today in sports: Nike will not be ruining your favorite NFL uniform when they become the league's official apparel supplier, Roger Goodell gets a new contract, and Las Vegas took some big bets on the Giants.
Nike is a brand well known for its go-get-em branding and you-can-do-it attitude, and thanks to yet another winning quarterly earnings report, the nearly half century-old company is showing no signs of letting up.
The new Nike Air Jordan is a revival of a previously popular model. It is causing shoppers around the country to lose their minds.
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