The Decline of Google (and the Internet's) Ad Business
A third quarter in a row of cost-per-click decline for Google advertising makes this an unsettling norm not only for the search company, but also for Internet advertising efforts elsewhere.
Do publishers have the right to control the ads that appear on their websites? A controversial company doesn’t think so and has been injecting billions of unauthorized ads into websites like AOL, the BBC and the New York Times.
A third quarter in a row of cost-per-click decline for Google advertising makes this an unsettling norm not only for the search company, but also for Internet advertising efforts elsewhere.
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